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Sun International vowed to retain and redeploy employees to other areas of the business where feasible.

During H1, Sun International also implemented its new “Casino Lite” model, aimed at improving profitability at smaller, underperforming properties.

The model focuses on enhancing adjusted EBITDA and operating margins by optimising operations, both in terms of gaming and hospitality.

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When I joined CalvinAyre.com in August of 2009, there was an enormous gap in the industry for an honest, transparent news site with regular, fresh video content. Over time, we grew from a tiny team of a handful of people to dozens, providing the industry with the juiciest breaking news and cutting-edge video coverage. 

Today we pass on the torch to our event organizing and media production friends who have more recently developed outstanding news coverage and video teams dedicated to the gaming space, hopefully who I’ll be seeing at CoinGeek Conferences in the future.

Reflecting on my fateful words at EiG back in 2013, it was the entrepreneurial energy, the innovation and the excitement surrounding Bitcoin that originally drew me to it. Back then, the obsession about Bitcoin was not related to price, it was about the disruptive technology and this is what meant something to me. While a great deal has changed in Bitcoin between 2013 and now, the energy, innovation and excitement are all still there and I am looking forward to the next chapter of my career with Calvin Ayre and the Ayre Media team.

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Another influencer (fictitious name, João) shares live game-style videos on his stories, simulating high-paying gaming sessions. In them, he points out which operator or game “is paying the most”, while in another piece of content, he posts a screenshot of his exclusive Telegram group, where he shares “highest payout” times for betting on specific games.

In a third publication, he “teaches” the gambler to observe patterns in the game interface, such as an animation on the tiger’s face, a specific glow that appears or a sequence of supposed events that indicate that the big win is about to happen.

On the Instagram profiles of gambling operators, the content varies according to the brand’s strategies. It ranges from the use of humorous and entertaining videos to the generic use of AI in banners advertising promotions, available casino games and important sporting events with betting odds.