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What is Pharaoh Treasure?
Buffett, who built his fortune buying “wonderful businesses” at fair prices and holding them for the long term, believes the public has mistakenly adopted a get-rich-quick mindset.
“We’ve never had people in a more gambling mood,” Buffett observed.
In his 2022 letter to shareholders, he criticized mobile trading apps that make day trading and speculative positioning effortless, accusing them of turning the stock market into a “gambling parlor.”
How to play Pharaoh Treasure
According to the ASA’s Code for gambling advertising, anyone who “was, or seemed to be, under 25 years of age” must not be depicted gambling or playing a significant role in advertisements.
The regulator concluded that the central figure’s youthful facial features, casual styling and excited demeanour gave the impression he was in his late teens or early twenties.
As such, the ad violated rule 16.3 of the CAP Code (Edition 12).
What is Pharaoh Treasure?
He was a teenager when he started gambling habitually. For several years, it remained entertainment. Then, when he was in his early twenties, came a large win on a foreign unlicensed gambling site: around €22,000.
“I remember gambling all of it back the same day because they couldn’t pay it out in full immediately,” he says.
The win completely changed his relationship with gambling. In Madsen’s words: “That jackpot was really the beginning of my gambling addiction.” It was an addiction that was propelled by a constant exposure to illegal sites, he explains.
