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About Plunderland
Referencing an Australian study on direct marketing and its link to gambling harms, Dr Philip Newall, senior lecturer at the University of Bristol noted that “causality was established by getting a random subset of participants to opt-out of receiving direct marketing offers”.
It was found that “this group then self-reported significantly lower expenditure and harms [ … ] over the next two weeks”.
They recommended banning direct marketing by operators and affiliates except for essential account or safety communications.
How to play Plunderland
Several other operators have responded to the UK tax hikes by announcing shop closures.
In March, William Hill told staff it plans to permanently close approximately 200 of its retail shops in the UK, around 15% of Evoke’s retail estate.
Last month, meanwhile, Betfred announced plans to shutter 132 of its UK betting shops, reducing its workforce by over 600 employees.
How to play Plunderland
Evoke also closed 200 of its William Hill stores in April of this year for the same reason.
Stella David, CEO of Entain, has also warned against the potential rise of MGD to Entain’s operations, forecasting a increamse of £100 million in operational costs, if the policy were to go through.
In a letter addressed to UK Prime Minister last week, David emphasised the impact such a tax rise would have on high street workers and communities
