The Alter Ego

About The Alter Ego

“We look increasingly at our business as one customer ecosystem or one customer platform, if you will,” he added. “I keep saying that SunBet probably wouldn’t be where it is today without a land-based business, and a land-based business probably wouldn’t be where it is today without SunBet.

“We continuously leverage off one another. Now, having said that, we know that almost all of us, or at least the vast majority of our land-based customers are playing online, but not all of them are playing with SunBet, so we see that bit as the opportunity.”

Kyle has been with Clarion since December 2023, joining from the world of sports journalism, subsequently becoming a LatAm-facing senior reporter with iGB.

About The Alter Ego

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

Barrett also describes how MEGA can “make a player feel connected within the software ecosystem and the brands” Soft2Bet operate with.

How to play The Alter Ego

As such, there should be plenty of licence for both sides to attack each other and we can see there being some great entertainment on offer at Elland Road.

We like Manchester City loanee Jack Harrison to get in amongst the goals in a win for The Whites and that’s at a very tasty price given Jack Grealish is likely to be out for six weeks and the Villains are also missing Matty Cash, who would have been man-marking Harrison if fit. In fact, this is our bet of the week.

Our tip: Jack Harrison to score and Leeds to win (4/1)