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“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online.
By aligning with the NFL, Codere seeks to leverage marquee live events to boost customer engagement and enhance its offerings through unique fan experiences.
Mexico is one of the NFL’s most important markets outside the United States and a core market for Codere Online.
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“Joining OpenBet gives us the opportunity to build on that foundation as part of one of the world’s leading sportsbook businesses. For our customers, it brings the additional scale, capabilities and product portfolio of OpenBet, while maintaining the specialist knowledge and continuity they value today.”
Last year, OpenBet completed its management buyout in a $450 million deal that saw CEO Jordan Levin and other senior executives take control over the platform business from Endeavor.
“As this new chapter begins, OpenBet is better positioned than ever to drive market expansion and product innovation while defining the future of betting and gaming entertainment,” Levin said at the time.
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“Derek Stevens and the Circa team have been great partners to the A’s, supporting the Club in West Sacramento during our time there, and we’re excited to build on that relationship,” said Marc Badain, president of the Athletics. “As we look toward the opening of the A’s ballpark in Las Vegas, having Circa as our first Founding Partner is an important step in bringing our vision for a uniquely Las Vegas experience to life.”
A centerpiece of the deal is the Circa Dugout Box, a premium hospitality experience placing guests directly adjacent to the A’s dugout.
The Vegas Golden Knights launch their NHL preseason tonight against the Los Angeles Kings at Toyota Arena in Ontario, California—home to the Kings’ AHL affiliate. Crypto.com Arena in Los Angeles was unavailable due to UFC 331.
