Samba Reels

About Samba Reels

Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.

As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.

With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.

How to play Samba Reels

For reference, Konstakis is no stranger to OpenBet’s business. He has been involved with the business for a while, serving as its president. In this role, he has been closely involved in “driving the operational and commercial execution of the business and shaping its strategic priorities.”

In his new role, Konstakis will be responsible not only for OpenBet’s strategy, but also for its day-to-day business, growth initiatives, and tech priorities. At the same time, he will be tasked with “raising the bar” in how OpenBet serves its clients.

OpenBet emphasized that this change comes at a strong moment for the company and follows its incredibly successful delivery for customers through the World Cup. Throughout the tournament, OpenBet processed 175 million bets totaling $3 billion.

About Samba Reels

If you’ve ever seen the movie “The Big Short,” there’s a part where the misfits that figured out what was going just prior to the crash of 2008 were screaming about the end of the world. Yeah, well this time it’s for real. There will be no saving it this time.

Meanwhile, governments have all gone completely nuts. Countries have locked down entire populations without thinking of even the most obvious, simple basic consequences, like how is the next generation, now locked in their homes in the U.K. and other countries for instance, going to learn the skills necessary to take the reins of the global economy?

How are people going to fall in love and get married and have children if they have to wear masks all the time and never see a human face?