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Euromat’s report has suggested that a core group of 25 offshore operators are generating up to 64% of European traffic to the black market.
Madsen says investigators can also examine how sites appear from different jurisdictions. If a site is presented in a country’s local language, for example, that can indicate that the market is being targeted. The next question is whether the operator has the necessary licence.
The same intelligence can be useful to gambling companies and suppliers that want to monitor where their products are appearing. Madsen says Trace2Trace currently has a client that fits that description, although he cannot disclose its identity.
What is Gold Strike 2?
However Hjalmar Ahlberg, who covers GiG as an analyst for Redeye, suggests the decision to acquire 888Africa and re-enter B2C may be partly down to headwinds being experienced by the company’s B2B business.
“It started off pretty good when the new management and the spin-off was completed,” he comments. “They had a really good pipeline of customers, and I mean, their projections looked pretty solid.
“[But] part of that was some sweepstakes operators, and I think that market became a bit more uncertain compared to when they started to look at those kinds of customers. And then they also had, they called it a tier one customer I think in Brazil, which was supposed to launch in early 2026, but then they decided not to enter that market. So I think they had some opportunities that did not end up as expected.”
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The biggest game for bettors at Caesars Sportsbook was Lions-Bills, while the most favorable for the house was Vikings-Bears—a 9-3 defensive battle won by Minnesota.
“Sunday early games brought a sharp reversal,” Feazel said. “Underdogs and defenses came out swinging, offenses went quiet, and touchdowns were much harder to locate. In Week 1, it felt like everyone with a jersey found the end zone. This Sunday, even the end zone required a reservation.”
Still, some bettors landed massive payouts on Thursday night. A $100 same-game parlay on Lions at Bills returned $50,000, hitting on first-touchdown and anytime-touchdown props for Josh Allen, Amon-Ra St. Brown, James Cook, Jahmyr Gibbs, Dalton Kincaid, and Sam LaPorta.
