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Yahoo—which is 90% owned by private equity giant Apollo Global Management, the firm that acquired operating control of The Venetian in Las Vegas—did not elaborate on why the Polymarket integration ended.

Yahoo Finance is one of the most visited financial news websites in the world, implying it’s a blow to Polymarket that its prediction market hub was pulled, but the operator has other prominent financial media deals.

Prior to announcing the Yahoo Finance accord last November, Polymarket and one of its rivals unveiled deals with Google Finance.

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“Our aim is to create an environment in which regulators, operators and suppliers can engage constructively on the opportunities and challenges facing the industry across the continent,” Kesitilwe stated.

Collaboration was a key focus of the inaugural Africa Safer Gambling Week, which the AiA hosted last week.

Kesitilwe told iGB an important theme of the event was fostering year-round collaboration and turning conversations on safer gambling into practical measures.

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Initial reaction from investors was largely unfavourable. Genius shares plunged 13% on 18 Sept., falling 17% for the week. The data provider closed the session at $5.64 per share, well below the $6.19 price when it announced the Legend acquisition in February.

The launch of Prediction.com comes amid a strategic integration phase following Genius Sports’ acquisition of Legend. 

It coincided with the beginning of the NFL season in the US, viewed as a peak commercial period for sports data monetisation. Genius also maintains partnerships with DraftKings and FanDuel, both of which signed extensions to remain as NFL partners ahead of this season.