Fruit Snap

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Singles can be profitable, but parlay pricing requires the market maker to calculate the correlations between multiple outcomes and respond dynamically to individual requests. It is a skill set built over years in the sharper regions of the existing sports betting ecosystem.

Marantelli identifies White Swan and Susquehanna as two firms operating at industrial scale in parlays, with Jump Trading, Mojo and DL Trading among the possible leading group. Below them are numerous smaller syndicates, some managing between $5 million and $10 million, alongside sports-specific specialists.

Enda Kendrick, chief executive of service provider Veltium, similarly says the largest UK and European sharp-betting groups have moved rapidly into US prediction markets. He believes there are also more than 100 smaller operations, ranging from individual traders to teams of around 10, interested in entering the regulated US market.

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Although three-quarters of respondents rated their VIP data as good or very good, 71% reported data spread across multiple systems. Half admitted sometimes making decisions with incomplete or outdated information. 

“Silent churn” was prevalent, with nearly half (46%) stating that VIP players often or very often became inactive without prior warning. Around 48% had no indicators of players’ behavioural signals or health. Co-author Viktoriia Grygorenko, CEO at The Playa, called this finding the “clearest commercial case in the report”.

“Every other finding – portfolio overload, fragmented data, reactive workflow, no behavioural signal – resolves here, in revenue that walks out without notice, without warning and without anyone getting the chance to intervene.” 

About Fruit Snap

The Las Vegas Sphere has finally shown, not just teased, the upgrades coming to The Wizard of Oz when the refreshed production debuts next Friday (Sept. 25). Producer Ben Grossmann puts it plainly in a new preview video: “It’s not enough to just recreate the land of Oz. You have to feel like you’re inside of it.”

The logic is simple. A 75‑minute loop that people willingly sit through more than once needs fresh experiences. So, the world’s most technologically advanced theater just made itself more technologically advanced.

It’s still the same movie experience—just with more of the room participating.

These six additions sit on top of the effects that have been running since opening day on Aug. 28, 2025: tornado winds, swirling debris, fog, haptic seats, fire bursts, falling apples, and the flying monkeys version 1.0.